Rapid funnel audit
A rapid diagnosis: we trace where the ad budget goes and at which step leads are lost. The outcome is not a list of remarks but a prioritised plan with an estimate of what each fix is worth.
What the work covers
- A review of the ad accounts: campaign structure, bids, spend by platform
- An analytics check: are goals configured, do events arrive, is anything double-counted
- A review of the landing pages along the path to the target action
- Cost per lead compared across channels, with junk enquiries filtered out
- A check of the forms: required fields, errors, submission confirmation
- Comparison with the search results and competitor offers for your queries
- A unit-economics check: does the cost per lead work against your margin
What you get
- A report structured as “problem → what it costs → what to do”
- A hypothesis table prioritised by impact against cost to implement
- A media plan with cost-per-lead targets for the coming quarter
- A one-hour meeting walking through the findings
How the work runs
Who it suits
- Ads are running but leads fall short of expectations
- It is unclear which channel brings money and which burns it
- You need an independent view before changing contractor
What drives the price
- Number of ad channels and accounts
- Whether analytics is in place or has to be untangled from scratch
- Number of landing pages and journeys
- Whether unit economics has to be broken down by product
Let us price your taskWe will send an estimate and a plan of work within one business day. Scope and price are fixed in the contract. Ad spend is paid separately and directly to the platforms.
Ask for a case study on this serviceWe will send a write-up of a similar project: what we did, how long it took and what the client got. If the project is under NDA, we show the figures without the name.